Social media is a way to stay connected with your current accounting clients while also engaging potential new ones. Ideally your page is a mix of informative, entertaining, and promotional content, with a slightly heavier emphasis on informative and entertaining, and less emphasis on promotional. There are three types of content that often get posted. …
I know you don’t have much time for marketing so I’ll make this quick! I like minimalism in lots of areas of my life from music to material possessions. There’s something about paring something back to its essence that makes it both useful and attractive. So it is with marketing. There have never …
“Try before you buy” is a tried and true marketing technique. As an accountant, offering a free trial like apps do isn’t feasible. Likewise at Bizink, it’s hard to show the value we offer to accountants until after they sign up. This won’t show all of our automation features or customer service but here’s a …
We all make assumptions in our business lives. Seldom do we have the full picture so educated guesswork helps us make decisions and act. No harm in this as long as we’re clear what’s an assumption and what’s not. This week, I saw a few instances where assumptions were problematic in sales and marketing. I …
I know you don’t have much time for marketing so I’ll make this quick! 1. Can I help? Often a simple approach works best in marketing. Digital marketing gives us endless data about clients and prospects yet there are still huge gaps in what we know about them. A great way to find out …
